Catapult Design are an Australian trade distributor, manufacturer and retailer of furniture, lighting and accessories, focusing on the architecture and design markets (but with retail also available.)

Catapult has been around since mid-2013, and I was informally involved for the first six months before joining as a contractor, helping with their website population and some marketing and communication, from February 2014. In July 2014 I gained the title Director of Fabulousness, and now the website is generally mine to manage, along with all public-facing communication, marketing and social activity.

In practice, this means I update the website (and work on new developments, such as the creation of an e-commerce addition that is in the works); create and distribute all media (including this great Broadsheet Sydney article on the two founders); create and distribute their monthly newsletter; manage their marketing campaigns (which are small but will grow); and manage their social media (Facebook, Instagram, Twitter and LinkedIn.)

Socially, the initial focus was on building Facebook. With algorithm changes, the focus has been on developing Instagram over recent months (with an increase of around 60% in July 2015 alone.) Twitter and LinkedIn are less of a focus due to time constraints and the nature of those platforms being less immediately relevant to the Catapult brand.