Sherman Contemporary Art Foundation is a not-for-profit philanthropic enterprise giving a dedicated forum to contemporary art, particularly that emerging from the Asia-Pacific region. It was built on the 21 years of commercial activity of Sherman Galleries, and is run under the Artistic Direction of Dr Gene Sherman AM.

I began as Digital Media Consultant for SCAF in April 2015. This entails development and execution of a social strategy and some online PR in collaboration with other consultants and staff.

The social component is centred around Facebook, Instagram and Twitter, with again Facebook and Instagram being the primary vehicles due to the strong visual nature of the organisation (though Twitter does play a stronger role here.) Since beginning, my focus has been on creating greater consistency in presentation and delivery of social content, as well as tapping into the broader underlying themes of the organisation to drive the ongoing narrative. This will continue to develop and strengthen over time.

A personal highlight of my short time with SCAF was the #InsideTheDiaries series, delivered daily on Instagram with weekly updates to an album on Facebook. This was a post of an internal, unseen part of Chinese Bible, on display at SCAF, published 7 days a week at 11:30am to uncover secrets and the story not only of the work itself, but also the story that the work was trying to convey. While the engagement at the time was up and down over the almost three months of posts, it has shown to continue to engage and will continue to be a resource in the future. While Chinese Bible was referred to as a 'performance installation', I thought of this as my own little endurance performance contributing to the conversation.