Very few businesses can get away without a social presence. But these days, with over a billion people on Facebook alone, a social presence is barely the beginning.

A good social strategy will deliver your various corporate messages across a range of platforms (should a range be suitable for you), all telling your overarching story. It will identify the best platform for your messaging. With planning, it can be effective at driving sales/customers/traffic, and can grow your engagement numbers over time. And social strategies can take different forms, depending on how much time you have to throw at it — but beware not spending enough time, or not treating it with respect. Tales of social backfires are many, and terrifying.

Many social strategies will involve schedules, but all will be flexible enough to pivot on a dime should something arise or things change. They require commitment, but if you get the strategy down, it's just a matter of checking off some boxes. For small businesses, the person best placed to manage is you, but as you grow, you'll probably need to delegate. Either way, if you have that strategy, you're set!

I can offer strategy development and planning, and also offer direct management of social spaces should that be desired. A social strategy is generally best placed when it sits within a broader communication strategy, and alongside your entire digital and even brand strategy.

Projects:
Catapult Design
Sherman Contemporary Art Foundation (SCAF)
The Scallywag Society